Red Ribbon Week is a national alcohol, tobacco, and drug prevention awareness campaign observed annually (October 22-26 this year at West Creek).
Statistics show that children whose parents talk to their teens regularly about drug use are 42% less likely to use drugs than those who don’t. Yet, only a quarter of teens report having these conversations. This is a great opportunity for families to start such dialogue. When our kids come home with a bookmark or a bracelet, when they are dressed in red, or when they see the school decorated with red ribbons, you can start these conversations at a level appropriate to your child.
Questions? Contact Lina via the website contact form (be sure to select "Red Ribbon Week" from the pull-down).
Background on Red Ribbon Week
Red Ribbon Week began when DEA Agent Enrique Camarena was kidnapped and killed while working undercover in Mexico in 1985. Citizens in his hometown of Calexico, CA responded by wearing red ribbons to symbolize the need to reduce the demand for drugs through prevention and early intervention. Since then, the event has spread across the country and is celebrated every year at the end of October. In 1988, the last full week of October was proclaimed by Congress as Red Ribbon Week in an effort to promote drug free schools and communities. Each fall, schools and communities across the United States participate in activities to teach children about making healthy choices and about the harmful effects of drugs.